Let's talk Let's talk
Web development | E-commerce

AIR SPICE

AirSpice hero image-scaled
BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE
Client AirSpice.bg, Premium Fragrance Brand
Industry Home Fragrance, E-Commerce, Retail
Service UI/UX Design, Web Redesign, UX Audit, Information Architecture, Conversion Design, Design System Development, Responsive Design, Mobile UX, Full-Cycle Web Development
Technologies WordPress, WooCommerce, PHP, JavaScript, jQuery, AJAX, Elementor Pro, Stripe, Swiper, HTML5, CSS3, Figma
About AirSpice.bg is a Bulgarian brand of premium, handmade home fragrance — reed diffusers, perfumed sprays, scented candles, aroma balls, and car fresheners. Founded in 2015, it positions itself as a boutique alternative to mass-market air fresheners, built on natural ingredients and genuine craftsmanship. Sold through a WordPress and WooCommerce store, the brand serves fragrance-focused customers across Bulgaria and the EU who value quality, authenticity, and a long-lasting, balanced scent.

OUR Process

Discovery & Research
UX/UI Design
Development
Testing & QA
Deployment & Launch
Optimization & Support

Client

AirSpice.bg operates in the premium home-fragrance market, offering handcrafted diffusers, sprays, and candles as a boutique alternative to mass-produced air fresheners. The brand is built on three ideas: natural ingredients, refined craftsmanship, and a long-lasting, balanced scent. Made in the European Union and shipped across Bulgaria, AirSpice has grown since 2015 into a favourite name for premium fragrance, backed by a loyal, quality-driven audience.

AirSpice case 1 image
BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE
AirSpice case 2 image
AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER

Project goals

The goal was to bring AirSpice's website in line with its premium positioning and turn a dated store into a boutique shopping experience. The design had to simplify information architecture and navigation, rebuild the full purchase flow to reduce friction and lift conversion, fix a broken mobile experience from the ground up, add missing e-commerce essentials, and establish one scalable design system.
Problem

AirSpice had a loyal audience, but its website matched neither the brand's quality nor its price point. The design looked dated, so visitors couldn't tell they were seeing a boutique, handmade product. Navigation was overloaded and hard to scan, and the mobile version was critically broken — overflowing content, shifting elements, unreadable text. The purchase flow added friction at every step: a confusing table-style cart and a single, endless checkout with no sense of progress. Core e-commerce basics — sorting, product counts, add-to-cart feedback — were missing.

Solution

We rebuilt the store around the buying journey — homepage, catalog, product page, cart, checkout, and confirmation — starting from a full UX audit and Nielsen heuristic review. The catalog gained sorting and product counts, the product page moved to a two-column layout with trust badges, and the cart and checkout were restructured with a persistent order summary and clear step-by-step progress. Every page was redesigned for mobile on one scalable design system.

Home page

AirSpice sreenshot 1
AirSpice sreenshot 2
AirSpice sreenshot 3

COLOR & TYPOGRAPHY

font

Century
Gothic

Regular

Bold

#FFFFFF

#F5F5F5

#404040

#0A0A0A

Responsive Design

AirSpice iphone 1-png
AirSpice iphone 2-png
AirSpice iphone 3-png
AirSpice iphone 1-png
AirSpice iphone 2-png
AirSpice iphone 3-png

Key pages

The product page was rebuilt into a two-column layout — gallery with thumbnails on the left, buying information on the right. Payment badges sit directly under Add to Cart to ease checkout anxiety, while a collection block and recently viewed items support discovery and keep shoppers moving toward purchase.
AirSpice key futured image 1
BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE
AirSpice key futured image 2
AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER
The cart was redesigned into a two-column layout — products with images on the left, a fixed Order Summary on the right showing quantity, total, and clear checkout CTAs. On mobile, a sticky summary keeps the total visible at all times.
AirSpice key futured image 3
BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE BEFORE
AirSpice key futured image 4
AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER AFTER
Account and login pages were restyled to match the design system — clean layout, clear sidebar navigation with Orders, Address, Payment Methods and Profile Details. Functional and on-brand.
AirSpice key futured image 5
AirSpice key futured image 6
A plain text wall became a full brand page — mission statement, designer packaging story, and a product category grid with direct Browse CTAs. Users who come to learn about the brand leave ready to buy.
AirSpice key futured image 7
AirSpice key futured image 8
AirSpice key futured image 9
A dedicated B2B page built from scratch — a five-step onboarding flow, partner testimonials from real resellers, brand benefits and a world presence map. Gives business buyers everything they need to say yes.
AirSpice key futured image 10
AirSpice key futured image 11
AirSpice resulte image-scaled

Results

The redesign brought AirSpice's store up to the level of its brand. More than twenty pages were rebuilt across desktop and mobile, and the full purchase journey — catalog, product, cart, checkout, confirmation — was reconstructed to reduce friction. Missing e-commerce essentials were added, the mobile experience restored from broken to on-brand, and a new B2B surface built from scratch. A single, scalable design system now underpins every page, with legal and information content restructured for trust.

Quick Chat
AI Assistant